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🇰🇷 × 🇮🇳  ·  India's First Korean Seaweed Snack

HAEMI

🌊
해미
Seaweed Snack
RAMESWARAM SOURCED

India's Korean-inspired crunchy superfood snack — made from coastal seaweed farmed in Rameswaram. Guilt-free. Addictively good. Built for the bold.

🛒 Get Your Pack Why Seaweed?
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🌊 Haemi Seaweed Chips ✦ K-Pop Edition 🔥 Fire Gochujang ✦ Anime Edition 🎵 Korean Masala Crunch ✦ BTS Edition 🌊 Limited Edition ✦ Made In India 🌊 Haemi Seaweed Chips ✦ K-Pop Edition 🔥 Fire Gochujang ✦ Anime Edition 🎵 Korean Masala Crunch ✦ BTS Edition 🌊 Limited Edition ✦ Made In India
🎁 Limited Edition Drops

Collector's Packs
That Slap

Where snack culture meets fandom culture. Each limited-edition pack is a collectible — designed for the binge-watcher, the K-pop stan, and the anime fan in you.

🎤 K-POP EDITION
Haemi Fire Gochujang K-Pop Edition
🎤 K-POP COLLAB

Fire Gochujang

Bold Korean spice meets chart-topping energy. The CORTIS × Haemi drop for real ones.

🌶 Bold Korean Spice 40g
🔥 ANIME EDITION
Haemi Korean Masala Crunch Anime Edition
⚔️ ANIME COLLAB

Korean Masala
Crunch

Demon-level crunch with a masala twist. The ultimate binge-watching companion, Demon Slayer style.

🌶 Korean Masala 40g
🌟 BTS EDITION
Haemi BTS Korean Inspired Edition
💜 BTS COLLAB

Korean Inspired
Seaweed Chips

A holographic wave of flavour. Korean-inspired goodness with the ARMY stamp of love.

🌊 Original Korean 40g

Only while stocks last — grab yours before it's gone

🛒 Shop Limited Drops
✦ CRUNCH LIKE SEOUL ✦ INDIA MEETS KOREA ✦ SUPERFOOD SNACK ✦ RAMESWARAM SEAWEED ✦ LOW CALORIE ✦ RICH IN IODINE ✦ GEN Z APPROVED ✦ CRUNCH LIKE SEOUL ✦ INDIA MEETS KOREA ✦ SUPERFOOD SNACK ✦ RAMESWARAM SEAWEED ✦ LOW CALORIE ✦ RICH IN IODINE ✦ GEN Z APPROVED
🌿 Why Seaweed

Superfood
Not Just a Snack

Haemi is powered by coastal seaweed from Rameswaram — one of India's richest marine ecosystems. Every crunch delivers real nutrition your body loves.

🔥

Ultra Low Calorie

Seaweed snacks contain a fraction of the calories of regular potato chips — satisfy your crunch craving without the guilt.

~30 kcal / serving
💪

Protein + Minerals

Natural source of plant protein, calcium, magnesium, and iron — a complete snack for gym-goers and active lifestyles.

12g protein / 100g
🧠

Rich in Iodine

Iodine supports thyroid health, brain function, and metabolism. Most Indians are deficient — seaweed snacks help bridge that gap.

High iodine content
🦠

Gut-Friendly Fibre

Prebiotic fibres in seaweed feed good gut bacteria, support digestion and immunity — making every snack moment count.

4x more fibre than chips
🌊

Antioxidant-Rich

Packed with natural antioxidants that fight free radicals, reduce inflammation, and support glowing skin.

✓ Anti-inflammatory
🚫

No Junk. Ever.

Zero artificial colors. No MSG. No trans fats. Just clean ingredients your parents and nutritionists would approve of.

100% clean label
🌊
Rameswaram, Tamil Nadu
🗺️ Our Origin

Coastal
Born & Proud

Our seaweed is sustainably farmed off the pristine coastline of Rameswaram — one of India's richest marine ecosystems. This isn't just authentic sourcing. It's a story worth telling.

By choosing Indian coastal seaweed, we support local fishing communities while bringing the Korean superfood revolution home to India.

100%
Indian Sourced
0 km
Import Gap
Local
Farmers Supported
Pure
No Preservatives
👥 Who It's For

Made for
Everyone Bold

⚡
Gen Z

Built for Gen Z

You scroll K-dramas at midnight, know every BTS lyric, and refuse to snack on boring chips. Haemi was literally made for you — aesthetic packaging, viral flavors, and zero guilt.

We're not just a snack. We're your identity. A cultural statement. The snack you post before you eat.

K-drama lovers Anime fans College students Urban creators Social media Cafe culture
💪
Gym Life

The Gym Goer's Secret

Tired of dry protein bars and bland rice cakes? Haemi delivers real nutrition with real crunch. High protein seaweed with electrolyte minerals — the smart post-workout snack.

Low calorie. High nutrition. Macro-friendly. Fits your cut or your bulk. No compromise on taste.

High Protein Low Calorie Iodine-rich Clean label Post-workout Macro-friendly
🎌
Fandom

For the Fandom Faithful

Whether you're binge-watching Attack on Titan or streaming a K-pop concert, Haemi is your ultimate companion. An authentic taste of Korean snack culture, right here in India.

Gochujang heat. ASMR crunch. Korean typography. We're built for the culture, not just the shelf.

K-pop stans Anime watchers Comic-con goers Korean culture Cosplay events Fan communities
👨‍👩‍👧
Family

Parents Choose Smarter

Replace ultra-processed chips in your kids' tiffin boxes with Haemi — a snack that's actually nutritious. Clean label. No artificial colors. No MSG. Doctor-friendly ingredients.

Seaweed provides iodine, calcium, and fibre that growing children need. A snack you can feel genuinely good about giving your family.

No MSG No artificial color Kid-friendly School tiffin Calcium-rich Nutritionist approved
🌶️ The Lineup

3 Flavors.
Infinite Crunch.

🌶️
Korean Masala Crunch

The crowd-pleaser. Bold Indian spices meet Korean seasoning technique — a flavor made for the Indian palate, elevated.

MASS APPEAL
🌊
Sea Salt Sesame

Clean. Premium. Addictive. Pure coastal seaweed with toasted sesame and a kiss of sea salt. The healthy snacker's dream.

HEALTHY PREMIUM
🔥
Fire Gochujang

The viral one. Authentic Korean chili paste heat that builds and builds. Made for the bold. Made for the 'gram. Warning: addictive.

VIRAL FLAVOR
🎬 Cultural Branding

Snack Like
Your Fav K-Drama

Korean dramas aren't just entertainment — they're a cultural movement. Haemi is built on that same energy. Every pack is inspired by the aesthetics, moods, and moments that make K-dramas irresistible to millions of Indian fans.

🟢 Netflix Global Hit
Squid Game Vibes

Bold. Intense. Unforgettable. Our Fire Gochujang flavour channels the raw tension and addictive pull of the game that took the world by storm. Once you start — you can't stop.

Limited dalgona-inspired packaging drops in Season 2
🪂 Most Binged Romance
Crash Landing on You

Two worlds, one irresistible love story — just like India meeting Korea in a single snack. Our Sea Salt Sesame edition embodies that clean, heartfelt, cinematic beauty.

Co-branded "밀당 (Push & Pull)" couple pack concept
🐋 Fan Favourite 2022
Attorney Woo Universe

Quirky. Wholesome. Surprisingly deep. Haemi's brand personality mirrors Woo Young-woo's charm — different, lovable, and impossible to forget once you've tried it.

Whale character mascot collab for social content
🖤 Premium Dark Theme
Vincenzo Energy

Sleek. Powerful. Dripping with confidence. Our matte black premium packaging line draws on the brooding luxury aesthetic of this beloved thriller-romance series.

"Don Cassano" black edition — for the bold snacker
🤸 Gen Z Anthem
Twenty-Five Twenty-One

Youth, passion, and chasing your dreams despite every obstacle. Haemi's campus marketing and trial kit drops are fuelled by this same relentless, joyful, unstoppable energy.

Campus ambassador kits inspired by the fencing scene aesthetic
⭐ Classic K-Wave Icon
My Love from the Star

The drama that sparked Korea's fried chicken + beer craze globally — proving food and K-drama are inseparable. Haemi is writing the next chapter: seaweed + binge-watching is the new ritual.

"Snack of the Stars" — Haemi's K-Wave origin story
K-Drama
Moment
Marketing 🎭

We don't just ride K-drama trends — we embed Haemi inside them. From fan-edit reels to community watch parties, every viral drama moment becomes a Haemi brand moment. India's 80M+ K-drama fans are our target audience, our community, and our marketing engine.

📱 Fan Community Drops 🎬 Watch Party Kits 🎁 Character Pack Editions 🌐 Reddit × Discord Seeding 📺 Episode Reaction Reels
80M+
K-drama fans in India (2024)
3.2×
Higher engagement on K-drama content vs generic food posts
₹0
Paid ad cost — pure fandom-driven organic reach
6
Themed limited-edition pack designs planned for Year 1
💰 Simple Pricing

Try It.
Love It. Repeat.

Affordable premium — because great snacks shouldn't be imported luxuries. Start with a trial. Stay for the crunch.

🎁
Trial Pack
₹30

Your first taste of Haemi. Perfect for the curious, the cautious, and the snack explorer in you.

  • Single flavor pouch
  • Perfect for tiffins & desks
  • Share with a friend
  • Risk-free first crunch
Try It →
⭐ MOST LOVED
🌟
Premium Pack
₹99

The full Haemi experience. Your everyday snack companion for the week ahead — bigger, better, bolder.

  • Full-size premium pack
  • All 3 flavors available
  • Resealable matte pouch
  • Instagram-worthy packaging
  • Free delivery on 2+ packs
Order Now 🔥

Available on Instagram Shop · Amazon · Blinkit · Zepto · Swiggy Instamart

🗺️ Go-To-Market

Crunch
Like Seoul

We're not just launching a snack. We're building a culture + aesthetic + lifestyle brand from the ground up.

01
🚀 Phase 1 — Awareness
  • ASMR crunch videos on Instagram & YouTube Shorts
  • K-drama & anime community content
  • Nano & micro influencer seeding
  • Free trial kits to 100 creators
  • Launch in Chennai, Bangalore, Hyderabad
02
📦 Phase 2 — Distribution
  • Direct-to-consumer via Instagram & Shopify
  • Amazon listing with 4.5★ target
  • Enter quick commerce: Blinkit, Zepto
  • College sampling drives & anime events
  • Korean cafes & premium cafe partnerships
03
🏪 Phase 3 — Retail Takeover
  • Premium supermarkets & airport stores
  • Korean grocery store partnerships
  • Gym cafes & health store shelves
  • Expand to Mumbai & Delhi
  • New SKUs: rice crisps, protein chips
📊 Year 1 Targets

The Numbers
We're Chasing

10K
Instagram Followers
25%+
Repeat Purchase Rate
100+
Influencer Videos
5000
Trial Packs Sold
20+
Retail Partners
1000+
Monthly Orders
🌊 Join the Movement

Crunch
Like Seoul 🇰🇷

India's first Korean-inspired seaweed snack brand is here. Be one of the first to try Haemi — and tell the world what crunch really means.

🛒 Order Haemi Now Follow @haemisnacks

해미 · Haemi Snacks · Made in India. Inspired by Korea. ✦ 2024